Using content network traffic to funnel highly qualified leads into the top of your money making sales funnel is a very sound and strategic business model and this is how it works.
First you must buy targeted traffic by using keywords which are related to your offers so that your ads will appear in front of the right people. Make sure that your text ads or image ads are compelling enough to get people to click in order to visit your website or landing page.
You must have a sales process or a sales funnel as what most direct one funnel away results marketers would call it. Your landing page must at least be able to capture the emails of your visitors so that you can follow up with them and present more offers to them.
Rather than going for the sale right off the bat, your focus should be on generating leads into the top of your funnel. Following up with email is a must, if it is appropriate, you can follow up with a postcard, a letter, some package in the mail or a phone call.
When following up, rather than constantly presenting sales pitches, you can give away some free valuable content or samples. If you can send them valuable and interesting content, at the same time you mix your promotional offers into them, you might get much better sales conversions.
Watch cash flow closely as some leads from content network might not buy on the same day that they see your ad. It all depends on your industry, the nature of your product, how smooth your sales process is and how persuasive you are.
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